One of the latest projects with MADRIX includes the world's largest HOUSE OF GERRY WEBER. The new flagship store of the brand opened in April in Düsseldorf.
Located in the heart of the city the new store with an area of appr. 900m² presents a new store concept, which made its world debut here. For the first time, modern LED technology was used not only for the interiors but also for the storefront.

You will not be able to miss the store because of the large LED letters in its upper floor windows with a height of 1.80 m. Those fixtures from the company curveLED are driven by the MADRIX software. A custom DVI patch was built for this.

Goods are presented with a clear visual concept and with the help of bright colors. Interiors were painted in warm brown and beige colors and accentuated with a clear white tone. Furnishings and equipment have a classic design and consist of premium-quality materials, such as polished stainless steel or backlit glass displays.

Another LED wall is used to create a visually appealing background for a shelf full of accessories. Changing colors and color gradients catch the eye of shoppers, which will pull them into the store.

Planning: GERRY WEBER International AG/ Design Agency Schwitzke + Partner

Implementation: Korda Ladenbau

Lighting Concept: Ansorg

Software: MADRIX dvi - LED Lighting Control Solution